Tuesday, September 15, 2015

RUMORED: /DRIVE acquired by Time Inc. and will launch tomorrow (Sept. 15th) as The DRIVE. If true and this is the end of the /DRIVE (as we know it), what are your favorite video(s)?

It is rumored that /DRIVE (youtube.com/drive) has been acquired by Time Inc. and will launch tomorrow (Sept. 15th) as The DRIVE.

There are bits and pieces of information that this is happening, the most compelling evidence is comparing the (current) /DRIVE logo to the new (Time Inc.) The DRIVE logo.

/DRIVE logo (top) vs. The DRIVE logo (bottom): http://i.imgur.com/toZAiu0.jpg

If you go to the (new) The DRIVE site: www.thedrive.com, you will see that it is owned by Time Inc. http://i.imgur.com/VMWXTQB.jpg

Lastly, comparing their mottos or mission statements:

/DRIVE - “/DRIVE celebrates the culture of cars, taking our audience on the road, to the races, to the factories, to the studios—and to other places car lovers have always wanted to go, but never had the chance.” http://i.imgur.com/yylJEqF.jpg

vs

The DRIVE - "CELEBRATING CARS AND THE CULTURE AROUND THEM" http://i.imgur.com/VMWXTQB.jpg

September 15th date confirmed by Jonathan Harper - the social media editor for The DRIVE (http://i.imgur.com/JpEbw6J.jpg).


If true and this is the end of the /DRIVE, as we know it, what was your favorite video(s)?

submitted by jasonbordeaux
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